This privacy notice tells you what to expect us to do with your personal information.
Contact details
Email: [email protected]
What information we collect, use, and why
We may, as applicable, collect or use the following information to provide our services:
- Names and contact details
- Addresses
- Date of birth
- Purchase or account history
- Payment details (including card or bank information for transfers and direct debits)
- Account information
- Website user information (including user journeys and cookie tracking)
- Photographs or video recordings (limited to those taken with consent as part of your tour)
- Information relating to compliments or complaints
We collect or use the following information for service updates or marketing purposes:
- Names and contact details
- Addresses
- Marketing preferences
- Location data
- Purchase or viewing history
- IP addresses
- Website and app user journey information
- Records of consent, where appropriate
We collect or use the following personal information for dealing with queries, complaints or claims:
- Names and contact details
- Address
- Payment details
- Purchase or service history
- Customer or client accounts and records
- Financial transaction information
- Correspondence
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
- Your right of access – You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for.
- Your right to rectification – You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.
- Your right to erasure – You have the right to ask us to delete your personal information.
- Your right to restriction of processing – You have the right to ask us to limit how we can use your personal information.
- Your right to object to processing – You have the right to object to the processing of your personal data.
- Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you.
- Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide services and goods are:
- Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
Our lawful bases for collecting or using personal information for service updates or marketing purposes are:
- Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests in relation to service updates are to collect and use personal information necessary to promote and market our services to interested consumers. We have a legitimate interest in doing this effectively, and we only use information that is relevant and proportionate to providing and managing those services.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
- Consent – we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
- Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
- Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are to collect and use personal information necessary to respond to enquiries, complaints or or complaints about our services. We have a legitimate interest in doing this effectively, and we only use information that is relevant and proportionate to providing and managing those services.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Where we get personal information from
- Directly from you
How long we keep information
We retain personal information only for as long as necessary for the purposes for which it was collected, or where we are required to retain it by law or need it for the establishment, exercise or defence of legal claims.
Customer booking and financial records are normally retained for seven years after the end of the relevant financial year. Information collected solely to facilitate travel, including passport information, emergency contact details and health or accessibility information, is normally deleted or securely destroyed shortly after completion of the relevant tour once it is no longer required.
Marketing information is retained only for as long as necessary for the relevant marketing purpose and is removed or suppressed when an individual withdraws consent or objects to marketing.
We periodically review retained personal information and securely delete or anonymise information when the applicable retention period expires, unless there is a documented reason for retaining it for longer.
For more information on how long we store your personal information or the criteria we use to determine this please contact us using the details provided above.
Who we share information with
Service providers and data processorsWe share personal information with service providers where necessary to provide our services. This may include tour guides and local suppliers, software providers, and professional service providers such as accountants and legal advisers. Where these providers act as data processors, they process personal information on our behalf and in accordance with our instructions.
Sharing information outside the UK
Where necessary, we will transfer personal information outside of the UK to local suppliers such as tour guides.
Country the personal information is sent to: Italy
How the transfer complies with UK data protection law: The country or sector has been assessed as providing adequate protection to data subjects (also known as Adequacy Regulations or UK data bridge)
When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place.
How to complain
If you have any concerns about our use of your personal information, you can make a data protection complaint to us:
Email: [email protected]
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
ICO Head Office
4th Floor, No.3 Circle Square
5 Hawkshaw Street
Manchester
M1 7BL
Helpline number: 0303 123 1113
Make a complaint to the ICO
Policy history
- First published: 8 October 2027